Tribe is a Facebook and Twitter client for the iOS platform. The app allows a user to curate their feed by segmenting Facebook friends and people they are following on Twitter into groups called Tribes. A user can also filter who sees their posts based on what tribes they wanted to make it visible to. After Tribe's release to the App Store in late 2011, both Facebook and Twitter adapted their UX to
include the functionality pioneered by Tribe. Appstronauts came on board and spent a year germinating the idea from inception to implementation. We worked tirelessly to manipulate the freedoms and limitations of both social media giant's APIs and created multiple revenue channels from pay and ad generated versions. A post launch campaign was handled by McKinney in Cambridge.