Rally for iPhone is a hot Chicago startup determined to become the de facto for mobile event sharing. Building on the foundation of Polo, Bittersweet received Series A funding this past Spring and approached Appstronauts to elaborate on their previous concept. The result was Rally. Through Consulting and Product Strategy, the key this time around was to simplify the event process
and make Rally feel as familiar as possible to the user. After doing an extensive CMA, Appstronauts laid the UX work purposefully to combine,simplify and build on current market offerings. Visual design commenced on the cusp of iOS7's new look, and the project will go into beta in late summer. Imagine an app with an Instagram feel, but with the added functionality of calendars and folders.
